What fits in the palm of your hand, needs no batteries and produces fun, bite-sized animated promos? Flippies custom flip books. The clever little books are hot promotional items for companies as varied as Advance Auto Parts, Wells Fargo and the Nicktoons Network. They have been popping up as interactive brochures, new product announcements, tradeshow […]
Winners of the 2006 Plan Your Meetings Expo Southeast Booth contest, selected by attendees. Awards include: Best Use of the “Pampering” Theme, Best Promotional Giveaways, Best Overall Booth Design, Special Mentions
Do you find yourself eagerly going to trade shows, grabbing the sponsor’s free bag and filling it up with as many goodies as you can, like a kid at Halloween? Do you automatically expect certain “perks” from businesses you negotiate with to service your meetings? If you do, you’re no different from most of your fellow meeting planners or, in fact, most people doing business today. But Dr. Bruce Weinstein, “The Ethics Guy,” says its time to say no to freebies and the marketing come-ons that, he contends, hurt businesses in the long run.