Getting the most bodies through the door at your next event will likely hinge on how well you did at creating genuine buzz. Here are four ways to achieve that and ensure there’s much anticipation for your next event.
When you’re using a DIY approach to creating video content, it’s important to master the basics. It can be a steep learning curve, and I’m still learning, but here are important lessons I’ve learned so far.
PCMA is expanding its content partnership with BOB.tv that delivers curated news and educational content for event professionals.
Whether you use YouTube, Facebook, Flickr, iTunes or Vimeo — or all of them — you’re in good company. Primary Research Group has taken a serious look at the video marketing and production practices of more than 60 corporate groups, large and small. Among its findings: 43 percent of those surveyed believe video marketing is […]
If you like changing shoes 3-4 times a day, flushing your tired feet in the toilet and carrying a 3-ring binder, have we got a profession for you! You won’t get rich or famous, but you’ll have the time of your life being a meeting and event planner. After all, it’s a glamorous profession. … […]
In this day and age, Web-based video is a highly effective way to engage audiences and relay information in a quick and interesting way. But what if the video wasn’t a one-sided conversation? HuStream’s 1:1 Conversational Video redefines viewer engagement for a “near-human experience.” Using a mix of psychology, Web-based technology and video savvy, 1:1 […]