Once attendees get on-site, do you know what they’re doing? If you use beacons, you do.
Beacons are small devices you can place throughout a trade-show floor or event space. Much like RFID/NFC-enabled name badges, beacons track when people pass in or out of a “zone,” whether that zone has a radius of two or 20 feet.
Unlike “smart” name badges, beacons don’t just track traffic patterns, they also can send data to mobile phones using a combination of RFID/NFC, Bluetooth or Wi-Fi-enabled frequencies. Different beacons use different mobile apps, but whenever someone with that app loaded on their phone passes by, they receive a customized message or media experience. Event organizers use an online dashboard to tie content to each beacon, track real-time traffic and receive detailed reports of interactions post-event.
Used on their own, beacons only give unique user and interaction information. But when embedded into an event app, organizers can identify people by name as well as by action. This is incredibly handy if you’re tracking CEU credits, sponsor interactions or other attendee behavior.
Plan Your Meetings has been playing with beacon technology since PYM LIVE San Francisco. Our forward-thinking approach and partnership with Topi and Ole-On Location Engagements inspired this article in Event Tech Brief.
We’re still toying with this technology, so stay tuned … a case study will follow.
In the meantime, let us know if you have any questions or experiences with beacons that you’d like to share by commenting below.