It’s all about connection, at home and at work.
The dramatic rise of smartphones, tablets and other web-enabled connection devices is changing the way we make decisions as consumers, retailers, marketing strategists, and members of the meeting and event planning industry. That’s the subtext of a study by conScore in Reston, Va., which polled the web-savvy in the United States, Europe, Japan and Canada. The evolution is likely to include:
- A continued battle for smartphone supremacy between Apple and Google (the Android), with added competition from players such as Microsoft.
- An even greater demand for apps that help us shop, pay bills and connect away from home or work, especially comparison shopping provided through the use of barcodes.
- The continued rise of tablets as a favorite way to connect while we’re on the go.
Consumers at work and at play are becoming “digital omnivores” who engage seamlessly with multiple online touch points throughout the day, the study found. It said today’s consumers will be using the TV, computers, cells and tablets as the “gateway to media consumption.”