What if I told you that the latest data from experts at Piqora found that on average, Pinterest pins deliver two site visits, six page views and more than 10 re-pins? For comparison, a post on Twitter is retweeted 1.4 percent of the time. With all that sharing of content, you clearly should consider Pinterest in the promotional plan for your next event.
Here’s a rundown of everything you need to know to get started and keep your event board interesting, plus insider tips to make the most of your time on the site.
- If you don’t already have a business profile, create one and be sure to include links to your website, Facebook and Twitter accounts.
- Next, create a separate board for your event.
- Use a combination of email, newsletters and social media to direct potential attendees to your Pinterest event board.
What to pin
You probably already know that Pinterest success hinges on your use of compelling images such as photos, videos and infographics. But what does this actually mean? While you’ll get a sense of what works by spending time on the site, consider pinning images that depict the tone of the event and the interests of your target audience.
You can also pin digital assets such as eBooks or research reports, which can be helpful if you’re running a symposium or a charity event. For a fundraiser, pin an image such as someone who benefited from the charity or volunteers in action. Along with the images, include teaser copy with a link back to the page on your website where visitors can learn more about the organization and how donations benefit the community, for example.
To avoid pinning boring pictures of crowds at an event or talking heads onstage, consider these three stats from Curalate:
- Brand images without faces receive 23 percent more re-pins than images with faces.
- Images with multiple, dominant colors have 3.25 times more re-pins than those with a single, dominant color.
- Images with medium lightness are re-pinned 20 more times than those with very dark images.
To further increase engagement, consider these five “insider” tips:
- Always complete the pin description for each image and include a link back to your event page.
- Enable Pinterest’s “me+contributor” collaborative function so guest pinners can also pin to your event board.
- You can set up a “secret board” to create content in private and limit who can see it. To do this, go to your Pinterest account, scroll to the bottom and click on “Create a secret board.”
- Use Pinterest to raise money by adding the “$” with the price amount in the description section of your pin.
- Track your progress using Pinterest analytics to better understand:
Impressions: How often your pins appear on Pinterest’s news feed, search results or boards.
Reach: The number of unique people who saw your pins.
Clicks: The number of clicks that came to your website from Pinterest.
Visitors: The number of people that came to your website from Pinterest.
Do you use Pinterest? Why or why not? Do you have any other “best practices” for Pinterest? Please share in the comment section below.