Twitter has taken the world by storm, specifically the event industry. As a matter of fact, I’ve been able to secure a good portion of my business through relationships fostered on Twitter. Today, I want to share five tips that should help you find success as an event business.
1. Mix up your expectations. When you first hear the phrase “success on Twitter as an event business,” many people think about marketing and getting their brand across to thousands of potential new customers. And while that is possible, it’s not that easy. Twitter is a huge megaphone, but the problem with that kind of amplification is that you can really scream someone’s head off. The powerful tool is a mix of relationship building and marketing — a fine balance that a lot of us have trouble finding. Rather than focusing on your target market, mix up your expectations of who you can connect with on Twitter. Consider colleagues in the industry and people outside the events world from whom you can learn. Broadening your scope gives you a more varied message that your target audiences are more likely to receive well.
2. It’s all about engagement. If someone retweets something you share, thank them. If you want to know the answer to a question, ask your followers. Twitter becomes a better vehicle as you meet more people and share more conversations. Someone you talk to online would be a great person to meet in person at the next industry conference. Once you meet them in person, they could become your most reliable word-of-mouth marketer. To extend the reach of your network, leverage hashtags.
3. Forget your ego. Numbers are an illusion on Twitter. You can have thousands of followers and not make a single good connection. Bots are rampant here so don’t get down on yourself because you have less followers than another person. And never think you are the cool kid in town because you have 20,000 followers. Twitter isn’t a numbers game so focus on the number of meaningful relationships you’ve created.
4. Make it easy for people to follow you. In addition to tweeting useful content, you need to let people know that you are on Twitter so they can follow you. Make sure to include links to your Twitter account on your website, your email signature and on any other social networks on which you’re active. Invite people to connect with you on a regular basis.
5. Be active. After a while, it’s easy to automate your tweets and feel like you’ve followed all the good people who are out there. But you must force yourself to stay active. Make sure you set aside a little time each day to meet new people and share good content. This is the key for staying in touch with the right people and keeping your brand and yourself visible.