Greetings, meeting pros! Last month I shared SEO best practices for designing your event website or landing page. Your event website is your event’s online home and you want people to be able to find your event’s home, right? Well, in today’s world, if you want people to be able to find your online home, you need to build your home according to Google’s specs. So we’ll assume you’ve followed those SEO guidelines and that your Google rank is improving.
But then there’s this social media thing—specifically Twitter—and it’s really not just for youngsters and Millennials. It’s become an incredibly effective way to promote your event and engage with your audience. And if you listen closely to the conversations, you’ll learn a lot about both your industry and the people involved in it. Armed with that information, you’ll be on the road to holding a better event. So let’s talk about how you do this with basic use of using Twitter for event promotion activities.
Create an event hashtag (#thisisahashtag).
Pick a hashtag that’s short and descriptive (preferably less than 10 or 12 characters) and unique to your event. You will use this same hashtag in everything you post about the event. (Hubspot put together a simple guide for creating a hashtag for marketing.)
Try to mention relevant Twitter users (@UserNameHere) in your tweets about the event.
Include those who you know are attending, other planners who are helping you, vendors, speakers and anyone else involved in the event. This will help you leverage their Twitter followers and build your event network.
Tweet. A lot.
Most people aren’t on Twitter all day long and will miss most of your tweets. Start tweeting well before the event and do so frequently. You only have 140 characters to fill so you should be able to fill your feed with several different topics. You don’t need to be pushy in your tweets; simple updates about speakers who have signed on, a registration count milestone (e.g. “We’re up to 300 attendees for #eventhashtag! Can’t wait to see you in Chicago!”) and pictures of swag or event organizers working hard on the venue are all subtle reminders about your event.
Post calls to action for registration.
Do this closer to the event’s dates and at registration deadlines, such as early bird registration or when you are approaching the last day to RSVP.
Enable users to share their registration via Twitter.
Use a Click-to-Tweet link with the event website and hashtag to make this information easy to share on Twitter.
Assign someone to tweet live updates.
Your attendees will be following that hashtag, so tweet interesting content for them. Also, they’re more likely to continue a conversation about your event if they feel they’re being listened to. Some examples of live tweets include:
- Quotes from conversations and presentations. Mention the person quoted in the tweet and use the event hashtag.
- Pictures taken during the event. Everyone loves to look at pictures, so take them of attendees, speakers and absolutely anything interesting. Mention the people and use the hashtag.
- Give something away or hold a promotion. Take a picture of the prize as a tease tweet, and then tweet a picture of the winner with the prize.
After the event…
Post thank-you tweets about your speakers, sponsors, attendees and anyone who stood out during the event. Include pictures if you have them, use the event hashtag and share the mentions when you see them.
We hope these tips were helpful. If you like what you’ve seen here or have additional questions, feel free to let us know in the comments section and we’ll address them next month. Until then, enjoy this beautiful May weather and don’t stress!