As IMEX America powers up for its second-ever trade show, it’s seeing a significant increase in the number of exhibitors and buyers planning to attend the Oct. 9-11 event in Las Vegas.
Contracts received so far show that 20 percent of exhibitors from last year’s inaugural event are returning — and requesting bigger booths. At least half of those, IMEX officials say, will more than double the space they used in 2011. And they’re coming from all over the world.
Officials cite further evidence: At least 40 new booths are joining the lineup; most are new U.S. suppliers and destinations. New hotel exhibitors include Trump Towers, KSL Resorts and Peninsula, which will join more than 20 returning hotels and hotel groups.
Ten new U.S. destinations will be represented on the show floor: Charlotte, N.C.; Indianapolis; Jackson Hole, Wyo.; Long Beach, Calif.; Myrtle Beach, S.C.; Nashville; Seattle; Sedona, Ariz.; the U.S. Virgin Islands; and Yosemite Gold Country in California. The floor also will feature a dedicated California section showcasing Beverly Hills, Long Beach, San Diego, San Francisco and Santa Monica.
IMEX America is the nation’s worldwide exhibition for incentive travel, and the meetings and events industry. It is backed by the experience and resources of the 10-year-old, award-winning IMEX in Frankfurt. IMEX runs the the largest hosted buyer program in North America, with more than 2,000 qualified buyers expected.
IMEX America will again take place at the Sands Expo Convention Center at the Venetian and the Palazzo.