Is your meeting space looking drab and boring, or is it so vibrant that your attendees are as jacked up on the “color karma” than they are on the hotel coffee? Yes, just like caffeine, color can have that effect on you. Whether you give it much thought, colors affect our lives. Planners who want to be more attuned to their group’s mood should pay attention, at least on some level, to this aspect of their decor. Especially when there are so many easy and inexpensive ways to pump up a color factor at your next meeting or event, and take it from a mind-numbing yawn to a more memorable experience. Consider some of these as easy-on-the-budget yet effective enhancements to your next gathering:
- Rent tablecloths in multi-primary colors and also vary the linen napkins. If this seems too expensive, consider integrating the standard linen that’s offered to you at no extra charge (usually black, white or beige) and renting half as many colored tablecloths. Use the colored linen napkins on the standard table sets and the black or white napkins on the tables with colored linens. Twice the pop at half the price!
- Multicolored long-stemmed floral (think about using those grab-and-go bouquets you see in every grocery store) placed in simple glass vases that many hotels already have in storage. This is budget-friendly and provides plenty of eye candy.
- Play with uplighting on your stage background and around the perimeter of your room along with some basic greenery. Even with black or drab curtains, that pop of color can make a difference.
- Change out the piles of pens at each table with a simple set of colored pencils to get your attendees’ creative juices flowing.
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Surveys show that even small amounts of color in an environment can positively affect people’s imagination and enhance their performance as well as adding to the overall visual enjoyment of any location. To help you get started, here are some general thoughts about basic colors and their perceived meanings to consider before deciding to make a color statement at your next event:
- RED. The color of blood [life], it incites danger, passion and anger. Think socialism and communism.
- BLUE. Represents the top and the bottom of life, the deep blue sea and the clear sky.
- BROWN. Generally a warm color that makes us feel comfortable since it signifies the earth, autumn and humility.
- GREEN. Think nature, hope, envy and money.
- BLACK. Most-loved shade in the fashion world, powerful, domineering and heavy.
- YELLOW. Think gold, sunshine, butter and lemons along with optimism and jealousy.
- PURPLE. Imagination and introspection; mysterious, incites deep thinking.
- SILVER. Mirror of the soul, considered soothing to the mind and peaceful.
- ORANGE. Exists for amusement. Signifies fire and activity, as in autumn color changes.
- WHITE. In the United States, this is the color for joy and happiness. Think brides and baptisms. It also has the largest number of shades available in the color spectrum.
- GOLD. Wealth, luxury, royalty.
- GRAY. Intelligent, meditative.
So, how about you? What color is your life?
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